Archive for the ‘After the First Page Then What to Do?’ Category
Postcards or Tweets, what is your choice?
“The Postcard is a favorite Bushido offline marketing tool. No matter how “modern” Bushido ahs become as an expert about online marketing, we still believe a postcard can bring amazing results. In fact, we’ve seen it’s power. The postcard can make a business go from little sales to BIG sales. In our fifteen years as a marketing company we’ve seen this happen many times. Now is the best time because it’s hardly being used.” CM
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4 Reasons Why You Should Be…Reason 1. LOW COST
…Using Postcards.
Postcards are a low cost way to get your
message out. In fact, standard sized
postcards are 38% cheaper than using
regular sized letters
Reason 2. CLEANSES MAILING LIST
They keep your mailing list clean. One
of the benefits of using first class
postage for a regular size postcard is
that it will be mailed back to the
sender if it has a bad address, which
helps you update your list.
Reason 3. HIGH IMPACT
Postcards can have a high impact.
Because letters are enclosed in an
envelope the consumer gets a chance to
decide whether to open the envelope or
just throw it away.
Many people will just throw the letter
away without opening it. However, with
postcards, there’s no envelope to hide
the message. Ask Bushido if you need a WOW message!
It’s almost impossible to throw the
postcard away without looking at its
message.
Reason 4. SIMPLE
Postcards are simple to create and send.
With postcards there are no assembling,
collating, stuffing, licking envelopes
etc.
The hardest part of sending a postcard
is getting the paper, creating the artwork, making the message and putting on the stamp.
Your in luck that this has been done for you! There are
services that will even do that for you.
Check it out and enjoy a free card on Bushido!
https://www.sendoutcards.com/118839/
You don’t have to touch the postcard at
all. It’s all done for you with the push
of a button.
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5 Tips for Successful Postcard-ing
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Here are five tips to make your postcard
marketing campaign successful.
Tip 1. BE BRIEF
Keep Your Message Very Brief
Only use your postcard for lead
generation.
Don’t try to explain all the details
just give some teaser information to get
your reader to take the next step, which
might be going to your website or
calling your office or a toll free
recorded message.
Tip 2. EDITORIAL DESIGN
Design Your Postcard like you would be sending it to a friend.
But make sure you use a
compelling headline. Or a compelling picture.
That will be the most important part of
your entire postcard.
When I want to send them to a website I
show a picture of my website and if I
want to send them to a phone number I
make the phone number as big as I can.
Tip 3. GO CHEAP (SOMETIMES)
Don’t spend a lot of money on printing.
When I send bulk postcard I use an 8 ½
by 11′, 110lb fluorescent yellow
cardstock and I simply print four
postcards to a sheet by cutting the
cardstock into quarters. Its that
simple.
HOWEVER, when I show pictures of
websites, people, locations, products etc., I’ll
use a 4 color postcard. With Send Out Cards it only costs 59 cents!
Tip 4. QUALITY LIST
Remember, no matter what type of mailing
you’re doing, it’s usually the list that
will determine its success.
In the direct mail world you’ll hear the
60-30-10 Rule.
The success of your direct mail campaign
will be determined by the following:
60 – List
30 – Offer
10 – Design
Any in house list will outperform a
rented list and if you’re wanting to use
a rented list make sure you use a list
broker to help you.
Postcards make sense for most any
businesses and using these postcard
marketing tips you won’t go wrong.
Yours in marketing support,
Dr. Ron & Christine
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o. 480.456.4700/ 866-456-4701 toll free
